Who’s Buying All That Pot? A Look at the Demographics of Cannabis Consumers

Do you want to be part of our private, professional community?
Join Now

This report from Headset.io examines who’s buying cannabis, how much they’re buying, and other interesting nuances to purchasing decisions. Take a look!

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


Disclaimer

This article was first produced by Headset.io. You may read the original article here.


Introduction


It’s no secret that people are buying legal cannabis at unprecedented rates these days. Sales numbers grow year after year, and reports project that the cannabis market will top $20 billion in just a few years.

For this report, Headset used demographic data from customers who voluntarily signed up for their rewards programs in Washington State to look at everything from brand preference to price sensitivity across the generational spectrums.

Are you might expect, cannabis is most popular with Millennials, who grew up in a world with much more relaxed views on the plant. However, Gen X’ers consume nearly as much cannabis as Millenials, and Baby Boomers are a significant part of the consumer base as well. While older generations consume in fewer numbers than Millennials, they have more money to spend. Data for Generation Z — those born in the mid-90s to mid-2000s — is minimal, as only a tiny fraction of them are of legal age. However, they will be an important demographic to keep an eye on in the future.

Anyone seeking insights into what Gen X’ers or Millennials are looking for will find this report useful. However, this report also offers interesting observations as to each generation’s preferences and values, and how those reflect in their purchasing habits. Designing specials and promotions based on those habits will be a key part of marketing success as the industry broadens and welcomes a new, more age-diverse customer base.


Methodology


Data for this report comes from real-time sales reporting by participating Washington State retailers via their POS systems, which are linked with Headset’s business analytics software. This report uses data collected in the state of Washington from September 2017, cross-referenced with Headset’s catalog of over 150,000 products, providing detailed information on market trends.

Headset’s data comes digitally direct from its partner retailers. However, there is a potential for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there may be a slight margin of error to consider.


Demographics


Millennials have dominated the market since we began looking at the data, holding 49% of the total market share in 2016, with a slight increase to 51% in 2017.

Flower continues to remain the largest overall sales category, regardless of generation. What is interesting though, is that the second place category is different for each generation. For Millennials, Concentrates were second place at 17% of their sales. For Gen X’ers, second place was a tie between Concentrates and Vapor Pens. Boomers like Vapor Pens and Pre Rolls, while the Silent Generation goes for just Vapor Pens. In terms of consumption of flower by volume, Millennials, Generation X, and Baby Boomers all split their spend in a remarkably similar way.

Within flower, all generations preferred hybrid strains by a significant margin, as shown in the chart below. The Silent Generation is slightly different because they prefer a little less hybrid and a little more straight indica or straight sativa, but the breakdown is otherwise identical for the other generations.

As might be expected, given the much-publicized economic woes facing Millenials, average basket size is smaller the younger the consumer is. The average item price (AIP) in a Millennial’s basket is only about $14, while AIP is about $17 for Boomers, and even higher in older generations.

Over half of the items purchased by Millenials were under $10, corroborating the AIP data from above. Gen X made just under half of its purchases below $10, while Boomers and the Silent Generation made the most pricey purchases. The Silent Generation purchased nearly 10% of its items at over $40. Can’t take it with you when you go, right?

Editor’s Note: This bodes well for companies trying to sell premium cannabis brands: Target your marketing towards older demographics.


Want to read the rest?

Check out the rest of the report on Headset.io’s blog! It is free to download and read.


Enjoyed the article? Want to continue the conversation?
Join Now

Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


Resources:

  • Want to get in touch with Headset.io? They can be reached via the following methods:
    1. Website: https://www.headset.io/
    2. Email: sales@headset.io

  • Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Headset is market data and business intelligence for the cannabis industry. Our extensive Industry Report deep-dives into specific brands to help businesses better monitor the competitive landscape and perform exhaustive category analysis. Reports are generated via aggregate, real-time transaction data to get a unique and thorough analysis of what’s happening in the Washington market and other states as the data becomes available.


    An Explanation of Coefficient of Utilization (CU)

    Do you want to be part of our private, professional community?
    Join Now

    In this contributor article, GrowFlux explains the importance of knowing the Coefficient of Utilization (CU) with regard to lighting for cultivation. You can read the original article here.

    Flux

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

    When deciding how a particular LED light will perform in a grow operation, Photosynthetic Photon Flux Density (PPFD) is an important consideration. PPFD is affected by the design of fixture array, the height of the fixture above the canopy, the light intensity, and most importantly, the angular distribution of the light exiting the fixture - the factor that defines the “uniformity” of the fixture.

    Coefficient of utilization (CU) measures what amount of light exiting a fixture will fall on a canopy area of a particular size, which is important to consider when designing an energy efficient Controlled Environment Agriculture (CEA) facility.

    CU is the ratio of the total light emitted by the fixture against the light that falls on a canopy of a particular size. Light that does not fall on the canopy directly may be wasted (walls and floors) or may fall on adjacent canopy areas depending on the facility’s design (such as reflective walls).


    How CU is Measured


    Since measurement techniques for determining CU are limited, the only accurate method to measure CU is simulation. In designing Growflux’s RAY Reflectors, we simulated the the entire fixture in a ray tracing tool using Monte Carlo calculation methods and ray data from the LED manufacturer to calculate the light output of a 3D model of FluxScale 6000TL. We accounted for all the materials in each product, each LED, operating and drive conditions, and fixture geometry.

    light model

    FluxScale Reflectors were designed with ray tracing techniques, ensuring highly uniform lighting on the canopy


    A Better Utilization of Light


    Calculating CU from a simulation is a simple process; first calculate the entire light output of the fixture, then measure the output incident on various sized planes at different distances from the fixture. The ratio of these values is representative of the percentage of light that hits a geometrical plane of a certain size at a certain distance. As you will see, increasing the distance of the plane from the fixture results in a lower coefficient. Shown below are CU values for FluxScale 600TL on a 5x5 foot plane at three distances. Adding our FluxScale Reflector significantly increases the CU.

    It is important to understand that the light that does not fall on the canopy directly under the fixture is not always wasted. With an efficient CEA facility design, this light can be reflected off highly reflective walls or will fall on canopy area adjacent to the fixture, depending on the design of the lighting array.

    The RAY Reflector is designed to result in highly uniform lighting across large canopy areas, with whole array Coefficient of Utilization (CU) exceeding 0.95, depending on wall reflectivity and array layout

     

    1ft distance

    2ft distance

    3ft distance

    FluxScale (no reflector)

    0.89

    0.68

    0.47

    FluxScale with RAY Reflector

    0.99

    0.82

    0.60


    Below is the above table presented visually.

    Click on the images for interactive 3D models!

    3D1


    3D2


    Want to learn more about what GrowFlux has to offer? You can check out their website here. They have a ton of educational content on their blog if you want to read more about LED grow lights as well.


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    About the Author

    GrowFlux offers tunable broad spectrum LED grow lights and connected agricultural sensors which help growers save energy, improve consistency, and enhance quality control. The GrowFlux Cloud is a quality control and management solution developed with the unique needs of Controlled Environment Agriculture (CEA) in mind, and is used in cannabis production, vertical farming, biopharmaceutical production, and cGMP managed CEA facilities.


    Resources:

    Want to get in touch with person? They can be reached via the following methods:

    1. Website: www.growflux.com
    2. Email: info@growflux.com

    Do you have any questions or comments?

    Feel free to post below!


    Testing Your Runoff

    Do you want to be part of our private, professional community?
    Join Now

    Dr. NPK of Elite Garden Wholesale takes us through why you should test your runoff nutrient solution, and what some of your results might mean.

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


    Disclaimer

    This article has been republished with permission from Elite Garden Wholesale. The original article can be found here.

    The cannabis industry has all sorts of different jobs. Whether you’re growing, processing, selling, or consuming, we all play a different role, and every role is important. As growers, we can be “field scientists,” since we are creating products for other people to use.

    Sometimes we can forget that creation is not the only thing that matters; the quality of our creations is equally as important! To that end, we want to help growers learn to use the analytical resources available to them. Today’s blog is about some analytical methods that can be used to test the nutrient concentration of your feeding water, how your plants are using your nutrients, and how that information can help you grow better bud!


    PPM and the Elements: Why should I care?


    PPM stands for “parts per million” and is a unit of concentration. For example: let’s say there are 3 lbs of cannabis “diluted” in 999,997 lbs of water (for a total of 1 million even), we would say the concentration of cannabis is 3 PPM for those given weights. Another unit of measurement, ppb, is similar in principle but stands for “parts per billion.” When I am referring to PPM, I am referring to the Total Dissolved Solids (or TDS) in a solution. Another measurement that people frequently use is Electrical Conductivity (EC). The working principle is the same, but the measurement is different. Essentially, the more nutrients you have in your water (a higher concentration, higher PPM), the higher your EC is because the nutrients are ionic solids.

    Editor’s Note: The correlation of EC and PPM is not linear, and conductivity can also change based on temperature (while PPM will not). The two measurements measure similar things, but are not equivalent measurements.

    When we are measuring PPM (usually with the same instrument that measures pH), we are analyzing the total amount of salts and nutrients in the water. This is important because we must make sure that we are adding the right amount of nutrients every feed. Let’s say you measure your reservoir on Tuesday and you get 1,500 PPM. You measure on Wednesday using the same feed and get 2,200 PPM. This can help you recognize that too many nutrients have been added and that your feeding regimen may need to change.

    But this isn’t the only reason to measure PPM! Comparing your runoff (the water stream beyond the root zone) to your reservoir provides useful pieces of information that can make sure your plants are performing the best that they can.


    How to Measure Your Nutrient Concentration


    Every time you take a measurement, whether it be pH, PPM, or EC, you are conducting a science experiment. Like all science experiments, you must make sure they are done properly to prevent errors. Measuring runoff by itself is useless without several additional measurements.

    I strongly recommend measuring two things in your water stream: PPM and pH. Both should be measured in your sump and in your runoff. By measuring at a minimum of these two places, you can see how your plants are behaving and potentially taking nutrients.

    Editor’s Note: As a scientist myself, I also recommend you take several measurements at the same points in your reservoir and sump -- sometimes a nutrient solution may not be mixed evenly or the runoff might not be mixed evenly, so several readings can help reduce statistical anomalies. We don’t want to jump to conclusions based on the initial findings!


    How to Decipher (Some of) the Results


    Below I will go over some potential situations that can arise from the analytical results you might get. This is assuming you have already collected a sample/measurement in your sump and your runoff.

    PPM Lower in Runoff than in Sump

    This is a good thing! This implies that your plants are taking up nutrients, thus lowering the overall ionic concentration! If you monitor this routinely and you see a standard drop (e.g., 1600 in, 800 out, 6 days a week), that implies that your plants are experiencing roughly the same conditions on a daily level. Keep in mind: if your PPM’s are super low in the runoff, consider upping your nutrient treat rates slowly, as your plants may be lacking in nutrients.


    No PPM change between runoff and sump (or lower than normal drop).

    This implies that your plants are not properly taking up the nutrients in the sump. One reason for this may be due to pH; certain ions (such as nitrate or phosphate) can only be taken up by the plant in certain ranges.


    PPM is Lower in Sump than Normal

    Check for a white precipitate (a white, powdery-looking solid) in your sump. If you’re sure you added the right amount of nutrients, the PPM might be lower due to nutrient lockout: not all the ions in your sump might be getting along and they may react with one another and form a solid that is not soluble in water (insoluble). One of the most classic culprits is calcium phosphate (from Ca2+ and PO43-). You can help avoid this by practicing proper mixing techniques (see video below).


    PPM is Higher in your Runoff than Sump.

    This should be rare, and it might indicate some sort of salt buildup at the root zone. This buildup persists for a while, and then slowly dissolves back into the runoff, resulting in a higher PPM. The most common salts that are present in the root zone that are not water soluble are calcium-type salts (calcium phosphate, calcium carbonate, calcium hydroxide). Use a line cleaner, or if you’re at the end of the run and the rinse won’t hit the plants, try dilute muriatic acid to help remove the salt buildup. Copious flushing with water will help too; it’s just a slower process.


    Yellowing in the Plants

    Look at the elemental values in your runoff compared to your sump. First, ensure that your nitrates (plus total nitrogen), phosphates, and potassium ions are decreasing between your sump and runoff. This shows that the yellowing is not due to a macronutrient deficiency. Continue looking at the other elements to potentially find which element needs to be fortified. If your PPM isn’t lower in your runoff compared to your sump, there are likely some issues with your pH that may also be leading to the yellowing.


    pH Increase/Decrease Between Sump and Runoff

    A little variance is normal, but a large change is known as pH drift. Keep an eye out for nutrient lockout, as this is one of the main reasons for a significant pH drift. It’s a good idea to monitor this because if your pH is drifting, certain nutrients may not be available to your plants as the pH drifts outside the acceptable uptake range.


    Closing Thoughts


    Analytical data for your grow is extremely important! Make sure that you always have at least two pieces of data before trying to make a conclusion:

    1. Concentration (whether it be via PPM or EC)
    2. pH

    These are crucial tools to analyze in both your runoff and sump. It can keep your plants alive and happy!


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Resources:

    Want to get in touch with Elite Garden Wholesale? They can be reached via the following methods:

    1. Website: https://www.elitegardenwholesale.com/
    2. Email: info@elitegardenwholesale.com

    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Dr. NPK has been in the chemical formulating business for over 9 years. With a Bachelors in chemistry from UCLA and a Ph.D. in chemistry from UC Irvine, he has always had a passion for chemical formulation. Over the past several years, his focus has narrowed towards the research and development of products that are optimized for cannabis. He assisted in the development of the Elite Nutrient line and takes great pride in the products he created and uses himself. He has made it his mission to cut through all the pseudoscience available on the web and to educate readers on the science behind growing top-shelf bud.


    PTSD Follows Him Home: Veteran No Longer Hiding Medicinal Cannabis Use

    Do you want to be part of our private, professional community?
    Join Now

    Boveda acknowledges the benefits that medicinal cannabis can bring to veterans with PTSD with a case study of one such veteran.

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


    Disclaimer

    Grower’s Network is happy to reproduce this article with permission from Boveda. If you would like to read the original article, click here.


    No Longer Hiding


    Protecting our freedoms. Keeping us safe. And finding relief from service-related injuries and trauma with medicinal cannabis. HeroGrown, a nationally recognized non-profit organization, supports both veterans and first responders’ right to use medicinal cannabis. Boveda is a founding sponsor of HeroGrown. Join us in helping heroes, like Paul Melling access the medicine they need.


    The number of United States veterans suffering from post-traumatic stress disorder (PTSD) is staggeringly high. It has had dramatic effects on those who simply wanted to serve their country, many of whom now suffer flashbacks, aggression, night terrors and/or insomnia, extreme anxiety, self-destructive behavior and other debilitating symptoms.

    Editor’s Note: The VA estimates that 11-20% of veterans from the wars in Afghanistan and Iraq have PTSD; 12% of Desert Storm veterans have PTSD; and 15% of Vietnam veterans have PTSD. Source here. Some of their trauma may not even come from conflict either -- as some of it stems from harassment, assault, and abuse from other service members.

    One of the brave warriors who has experienced these life-altering symptoms is Paul Melling. After the tragic events of September 11, 2001 (commonly called 9/11), Melling dropped out of college at North Dakota State University to sign up in the military. In January 2003, he was stationed at Schofield Barracks, Hawaii, before joining the 2nd battalion, 11th field artillery, 25th Infantry division. The following January, Melling was deployed to FOB (Forward Operating Base) McHenry near Kirkuk, Iraq.

    Editor’s Note: Forward Operating Bases (or FOBs) are notorious for the amount of action they experienced during the wars in Iraq and Afghanistan.

    “My MOS [military operation code] was 13b, field artillery cannon crew member,” Melling described. “Most of my time in Iraq was spent in a bunker waiting to react to incoming mortar and rocket attacks.”

    “We provided artillery support for infantry and did a lot of harassment and interdiction fire, which was rebranded as terrain denial fire at some point during my deployment.

    “I switched jobs in my artillery section but was primarily the radio operator and I regularly was a driver or gunner on convoys to the Kirkuk air base or to town for meetings with the locals. I also spent a large amount of time in a tower on guard duty.”


    PTSD Follows Deployment

    Melling returned to Hawaii in February 2005, where he remained until he was discharged in June 2006. Then he returned to his home state of Minnesota. It wasn’t long before Melling noticed the symptoms of PTSD manifest after his emotionally and physically exhausting deployment. He went to VA doctors and was prescribed antidepressants to ease disturbing dreams, angry outbursts, and at times, suicidal thoughts. The medications weren’t effective. Melling first learned about medicinal cannabis at this time.

    “I was first introduced to cannabis not long after I was discharged, sometime in the summer of 2006. At the time I did not realize what benefits it had, because it was an illegal recreational drug. After being in and out of the VA and on and off of prescription anti-depressants, I began to use cannabis more regularly later in 2007 and 2008.

    “I started to realize that when I used cannabis, I slept through the night, didn’t wake to disturbing dreams and felt my sleep quality was improved. However, I continued to try to give it up; at times people including myself believed it was an addiction and dangerous. I tried various other sleep meds and antidepressants but felt they did not make me feel any better, just crazy, or even more tired. I feel it helps keep my mind from spiraling to dark places I don’t want to go.”


    No Longer Hiding Medicinal Cannabis Use

    Despite cannabis being illegal at the federal level, Melling doesn’t feel the need to hide his use from the VA, despite the fact that many veterans hide their usage in order to protect their benefits.

    “I used to hide, but I don’t anymore. This is mostly because I don’t go to the VA for anything mental-health related and I’d prefer my primary care person to know everything they can about my health situation. I use the VA for physicals, cholesterol tests and other blood check type stuff—plus the emergency insurance. Aside from that, I mostly stay away.”

    Melling admits that he feels extreme guilt for many of the things he encountered during his deployment — and that cannabis is the only thing that has helped him overcome this and the other PTSD issues he developed.

    “People wonder why 22 vets kill themselves everyday -- [the reason] seems pretty obvious to me. I feel absolute disgust for what I have been a willing participant in; sometime I feel like my condition is not a stress disorder but more of a regret disorder. It feels like the only relief I can find from these feelings is smoking (cannabis).”

    “I enlisted in the Army in good faith, on the assumption that I would serve my country and the people of this country, and fight those that would plan attacks like the one on September 11th. Instead, I end up going to participate in the War in Iraq. We went over there and were forced to blow up houses with innocent people inside, and terrorize them in the night with artillery fire. I lost many friends. Then I come home and people look down on me because I want to smoke a plant to get to sleep.”


    Flower: A Way Out of Pain & Addiction

    Everyone — regardless of military service — should have the right to medicinal cannabis. HeroGrown currently serves more than 40,000 people; people who have protected us and our freedoms. Help them find relief and a way out of addiction and healing through flower. Please give.


    Help HeroGrown Launch the Hero Discount Program in Legal Jurisdictions


    1. Donate to HeroGrown.
    2. Sponsor monthly CBD AirDrops.
    3. Cannabis company? Donate product.

    Boveda is the leading sponsor of HomeGrown. HomeGrown is a 501(c)(19) nonprofit organization, so your donation is tax deductible to this tax-exempt war veterans’ organization, which consists of at least 90% war veterans.


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Resources:

    Want to get in touch with Boveda? They can be reached via the following methods:

    1. Website: https://bovedainc.com/
    2. Email: info@bovedainc.com


    Here are a few additional resources we at GN hope can help our servicemen & women and their families transition from military service to civilian life:


    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Rachelle Gordon is a Minneapolis-based freelance writer and educator in the cannabis space. She has dedicated herself to informing others about the powers of plant medicine after witnessing her father’s struggle with epilepsy (and subsequent stroke) in her childhood. Rachelle’s posts are being provided for informational purposes only; they do not constitute an endorsement or an approval by Boveda of any of the products, services or opinions of Rachelle. Boveda bears no responsibility for the accuracy, legality or content of this post or links to the posts. Contact Rachelle Gordon for answers to questions regarding her content.


    Renewable, Large-Scale Heating

    Do you want to be part of our private, professional community?
    Join Now

    Growers Network burns some trees with Chuck Gagner, CEO of Woodmaster. Let’s find out how to support the environment and reduce our energy load.

    The following is an interview with industry experts. Growers Network does not endorse nor evaluate the claims of our interviewees, nor do they influence our editorial process. We thank our interviewees for their time and effort so we can continue our exclusive Growers Spotlight service.

    To skip to any section within this article, click the links below:

  • Wood-Burning Boilers
  • Burning Cannabis
  • About Woodmaster and Chuck
  • Resources
  • Comments

  • Wood-Burning Boilers



    Burning Cannabis



    About Woodmaster and Chuck


    Enjoyed the article? Want to continue the conversation?
    Join Now


    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Want to get in touch with WoodMaster?

    You can reach them via the following methods:

    1. Website: https://www.woodmaster.com/
    2. Phone: (800) 932-3629
    3. Email: info@woodmaster.com

    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


    Canna Cribs Episode 3: Copperstate Farms — Snowflake, AZ

    Do you want to be part of our private, professional community?
    Join Now

    On the third episode of Canna Cribs, we take a jaunt over to Snowflake, Arizona to meet with Fife Symington IV and talk about what’s going on at Copperstate Farms and the inspiration behind this massive greenhouse grow.

    The following is an interview with industry experts. Growers Network does not endorse nor evaluate the claims of our interviewees, nor do they influence our editorial process. We thank our interviewees for their time and effort so we can continue our exclusive Growers Spotlight service.


    Episode 3



    Abbreviated Article


    Editor's Note: Growers Network appreciates its readers! If you are limited on time, we are now offering abbreviated versions of our articles. Click below to view.

    If you like the abbreviated article, let us know in the survey at the bottom of the article! We're always interested in hearing your feedback.

    If you want to read more, you can read the full article below.


    About Copperstate



    Guiding Philosophy

    I predict that 10 years from now, we will have adult-use [cannabis] legalized in Arizona.Fife Symington IV

    About Fife IV


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Want to grow like Copperstate Farms in Canna Cribs Episode 3?

    Follow the links for everything you need!

    1. Media:
        MediCoir
    2. Nutrients:
      1. Key to Life
    3. IPM:
      1. Prokure1
      2. Koppert/Biobest
    4. Irrigation:
      1. Lumigrow
    5. Trimming:
      1. Greenbroz
      2. Trojan Scissors
    6. Curing:
      1. CVault
    7. Packaging:
      1. Boveda
    8. Processing:
      1. Root Sciences
    9. Extraction:
      1. Delta Separations
    10. Analytics:
      1. Cure Advantage

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Want to get in touch with Copperstate Farms?

    You can reach them via the following methods:

    1. Website: https://copperstatefarms.com/
    2. Email: info@copperstatefarms.com

    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


    Marijuana Licenses in California – Part 5: Growth and Comparisons to Other States

    Do you want to be part of our private, professional community?
    Join Now

    Ed Keating of Cannabiz Media continues his series about cannabis licenses in California. Today we're looking at retailers, dispensaries, and delivery services.

    See Part 1 here!
    See Part 2 here!
    See Part 3 here!
    See Part 4 here!

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


    Disclaimer

    This article was originally published on Cannabiz Media. To see the original article, click here.


    Growth and Comparisons


    For the final portion of Cannabiz Media’s 5-part series about marijuana licenses in California, we review the state’s 2018 licensing growth and how it compares to other states.

    A lot has changed in a short time since we’ve written this series of blog posts about marijuana licenses in California. Here are three important highlights:

    1. California issued over 5,000 marijuana licenses during the first quarter of 2018.
    2. That equates to 65 licenses issued per day. If this trend continues, there could be 20,000 California licenses by the end of 2018.
    3. California currently has more active marijuana licenses (5,369) than Colorado (3,206) and Oregon (1,792) combined.

    The Cannabiz Media License Database currently shows that California has issued 5,369 licenses, which is more than double the approximately 2,000 licenses that were being tracked in the database at the end of January of 2018 and significantly greater than the 3,518 licenses that were issued when this series first began in March 2018. The chart below puts the growth rate into perspective.

    Among the three regulators that have power with regards to cannabis licenses in California, the California Department of Food and Agriculture (CDFA) – which is responsible for licensing cultivators – has experienced the greatest growth in its issuance of licenses since the beginning of March 2018 at 79% growth. The number of license issued by the Bureau of Cannabis Control (CBCC) – which is responsible for licensing adult-use and medicinal retailers, testing labs, and microbusinesses – increased by 32%, and the number of licenses issued by the Department of Public Health (CDPH) – which is responsible for licensing manufacturers – grew by 17%. The chart below shows this data visually.

    The 5,369 currently active marijuana licenses are primarily cultivation licenses (3,099). As you can see in the chart below, there are also 682 active manufacturing licenses in California and 841 active retail, dispensing, and/or delivery licenses.

    Of the licenses that have been issued as of the time of this post’s writing (April 2018), the distribution of issued licenses shows that there are more medicinal-use licenses than adult-use licenses in the state. You can see the distribution in the chart below. Please note that the data in the chart below does not include microlicenses. It will be interesting to revisit this data in the future to see how/if the distribution changes.

    Related Notes: Want to learn more about microlicenses Check out this helpful article about vertically-integrated microbusinesses.


    California Marijuana Licenses Compared to Licenses in Other States

    At the time of writing (April 2018), there are 7,182 active marijuana cultivation licenses in our database from the United States, and 43% of them are located in California. Additionally, there are 2,748 active manufacturing licenses and 3,461 retail and dispensing licenses in the United States of which 27% and 23% (respectively) are Californian. You can see the breakdown in the chart below.

    It’s important to understand that while the number of marijuana licenses in California is growing rapidly, the state is only issuing temporary licenses right now. Temporary licenses will start to expire at the end of April 2018 (each temporary license is valid only for 120 days from the date of issuance). When a temporary license expires, the license holder can apply for a 90-day extension if they’ve submitted a complete application for a regular license. This is something to watch in the coming months as things could look very different in the future.


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Resources:

    Want to get in touch with Cannabiz Media? They can be reached via the following methods:

    1. Website: https://cannabiz.media/
    2. Phone: 203-653-7975
    3. Email: info@cannabiz.media

    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Ed Keating is a co-founder of Cannabiz Media and oversees data research and government relations efforts. He has spent his whole career working with and advising information companies in the compliance space.


    How to Grow Cannabis 141 – The Basics of Vegetative State

    Do you want to be part of our private, professional community?
    Join Now

    We continue our trek through the basics of growing cannabis with a foray into the vegetative state.

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


    Vegetative Basics


    Today we’re talking about vegging. No, not that thing you do when you toke too much. We’re talking about vegging your plants.

    So what is veg? Veg, vegging, vegetative, etc. are all terms used to describe the period between when a Cannabis plant is between a seedling/clone and flowering. Vegetative is when your marijuana is just taking in nutrients, water, and light to get bigger. It’s not flowering, it’s maturing, like a child turning into a teenager.

    Leonardo showing us how vegging works.

    So what do you need to know about vegetative state? What do you need to do?


    Do you want to learn how to grow cannabis? Check out Growers Network University!


    Watering

    If this is your first time growing any plant, we need to cover a few basics about soil and watering regimens. First and foremost, we need to know how our plants are feeling. Plants express how they’re feeling very differently than animals do, but they express their feelings nonetheless.

    For example, if you’re underwatering, your plants will start to droop and go limp, as water makes up a large portion of a plant’s structure. If you’re overwatering your plants, they may start to show signs of death as the roots drown.

    To avoid harming your plants with water, here’s a few tricks:

    1. Use a saucer underneath your pots. The saucer holds excess water, preventing it from running off with precious nutrients, and the plant’s roots will gradually draw this water up from the saucer. A saucer will tell you when you’re underwatering or overwatering as well. If it’s empty, then your plant needs more water. If it’s full, stop watering.
    2. Don’t just get the top of the soil wet. Let it pool a little bit when you water it. Water needs to sink down into the soil. You can use a thin stick (or your finger) to poke down into the soil -- if the soil sticks all the way down your little stick (or your finger), good job, it’s just right. If it only sticks partially… then the soil needs more water. If you pull up mud, stop watering immediately.
    3. Try to pour the water on the soil, not the leaves. Wet leaves encourage the formation of mold and fungus, so apply water directly to the soil.
    4. If you’re growing inside, figure out a regular watering schedule. Once a day, once every other day, once every three days… all can work depending on how much you’re watering.
    5. If you’re growing outside, you’ll have to keep a closer eye on how your plants are behaving. Humidity and rain can greatly affect how thirsty your plant is, and you’ll need to adjust your watering schedule accordingly.

    Underwatered Cannabis
    Appropriately Watered
    Overwatered Cannabis


    Nutrients

    If you bought fresh bags of potting soil to grow in (as we recommended), generally you won’t need to supplement your nutrients. If you’re reusing soil or using soil from elsewhere, you may need to add nitrogen into the soil during vegetative stage. Phosphorus and potassium are less important here.

    There’s a variety of sources for nitrogen out there, and most can be bought online or at a gardening store. If you want to grow organically, look for source materials that are organic or biological in origin.


    Lighting

    During veg, plants should be getting 18 hours of light. If you’re growing outdoors, this will depend on your latitude and the weather, so check the Weather Channel to find out what it’ll be like in your area.

    If you’re growing indoors though, this means you’ll be running your lights on an 18 hours on, 6 hours off schedule (referred to as 18-6). Some LED systems can be programmed to run on a schedule, and other lights you can handle manually or with timers.

    If you have a choice in the lighting color, tend towards white-bluish light in vegetative. In a more advanced How to Grow article, we’ll cover what this means in terms of color temperature and light output, but for now, just know that your plant prefers bluish-white light during vegetative state (greater than 4000K), and reddish yellow during flowering (less than 4000K).

    Blue-White spectrum on the left is appropriate for vegetation. The Red-Yellow on the right is appropriate for flowering.


    Temperature and Humidity

    Now that we’re in vegetative state, we’re no longer growing in a dome. This means we have to worry a bit more about the environment our plant is in. If you’re growing outdoors, you have very little control over temperature and humidity, so you’ll need to start growing after the danger of frost has passed. Check the Weather Channel to know when that is for your locale.

    If you’re growing indoors, we’ll ideally be aiming for temperatures that are around 75-85 degrees Fahrenheit, or 24 to 29 degrees Celsius. If you don’t want to run your air conditioning that warm, that’s fine. It just means your plants may grow a little slower, but it should be alright.

    The only things we suggest staying away from are swamp coolers. If your air conditioning for your residence uses a swamp cooler, keep your plants far away from it, or get a new air conditioning unit. Swamp coolers greatly humidify surrounding air, which can cause fungal issues in your plants.


    Training

    During the vegetative phase, you may need to do some light trimming around the plant. If you find any leaves that are constantly in shade or are yellow, give them a clip with some scissors or a sharp knife. Don’t go overboard! The plant needs a lot of its leaves in this stage, so only trim leaves that are towards the bottom of the plant.

    If you want to make sure your plants don't fall over, make sure to get some wood or bamboo stakes into the ground and tie them to your plants with vine clips.

    Editor's Note: Alternatively, consider learning how to SCROG in one of our more advanced lessons coming soon!


    And that’s about it for veg. Do you have any questions? Let us hear them in the comments section below, or on the Growers Network forum!


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


    How to Grow Cannabis 112 – Practical Planning

    Do you want to be part of our private, professional community?
    Join Now

    So, you want to start growing some weed for personal or medical use. But you’ve never grown anything before. Does that describe you? If so, read on.

    The following is an article produced by Growers Network. This article is for educational purposes only. We do not claim any responsibility for any legal or financial repercussions of your decisions. Always consult with a lawyer or attorney before making a decision that could have a legal consequence!


    How to Grow Cannabis 112 - Practical Planning


    Assuming you are allowed to grow in your locale, now we need to consider some more practical matters. Marijuana is a living organism that requires several things to grow:

    1. Time (>8 weeks)
    2. Sufficient Space
    3. Light
    4. Water
    5. Growing Medium
    6. Nutrients
    7. And air, which has the CO2 necessary for photosynthesis.


    Time

    Pot typically takes 8-12 weeks to grow and will require a relatively significant amount of attention to make sure that it grows pest-free and well. If you’re growing in an outdoor environment, marijuana may take longer to grow because it is an annual plant that typically starts flowering in the Fall when light levels start to decline.


    Do you want to learn how to grow cannabis? Check out Growers Network University!


    Space

    Generally speaking, most laws regarding personally-grown cannabis require it to be grown in an “enclosed, locked facility” and not cause any kind of nuisance due to its smell. This typically means you’ll be growing indoors unless otherwise noted by your state or municipality. In some locations, you can grow in your backyard if your yard has a sufficiently tall fence and the cannabis is hidden from public view.

    If you are growing indoors, consider investing in a grow tent of an appropriate size to provide the best growing environment for your cannabis and to control potential odor and space issues. A grow tent makes the most efficient use of any artificial lighting in a residence. If you’re renting a property, you absolutely should use a grow tent so you don’t lose your security deposit.

    A grow tent setup.

    If you have the opportunity to grow outdoors, weigh the pros and cons of growing outdoors. Generally speaking, growing outdoors is easier and cheaper, but you also expose your plants to more pests and environmental hazards. If your locale experiences extreme weather, your crops will have to deal with the extreme weather as well.

    No matter what you decide, you also need to consider…


    Light

    As we mentioned above, weed also needs light.

    If you’re growing outdoors, you should already have the light factor covered. Set aside a sunny spot in your yard so that your plants can get the most sunlight possible. If you’re growing indoors, you’ll need to provide a source of artificial light, a window, or a skylight. There are a wide variety of lights available for purchase, some of which may or may not be useful to you as a home grower. Here’s a list of the major artificial light sources you can select:

    1. Fluorescent Bulbs: T5 fluorescent bulbs are applicable in artificial lighting. They are cheap, electrically efficient, and run relatively cool. The downside to T5 lights is that their light output is relatively small, and they may need frequent replacement if they are running constantly. Plants will grow more slowly under fluorescents.
    2. HID Lamps: HID lamps are a high intensity artificial light source. They are relatively cheap, durable, with a very intense light output and are common in commercial indoor grows. The downside to HID lamps is that they put out an immense amount of heat and consume a lot of electricity. If you rely upon a conventional air conditioning unit to cool your property, it may not be enough to counteract the heat generated by an HID lamp.
    3. LED Lights: LED lights use light-emitting diodes to generate artificial light. They are electrically efficient, durable, and run relatively cool. The downside to LED grow lights is that they typically have a very high initial cost (usually several hundred dollars), and you will probably need to do some research to find out what is most appropriate for your space.

    For your first indoor grow, we recommend sticking to fluorescent bulbs or LED lights, as the heat output and electrical consumption from an HID lamp can be very unwieldy to a first-time grower. We’ll cover HID lamps more in more advanced courses.


    Water, Nutrients, and Soil

    Cannabis is a thirsty plant that likes to be well-fed, much like your aunt Trixie. ZING!

    With that kept in mind, for the purposes of our 100 series on How to Grow Cannabis, we will be using soil to cover both our nutrients and our medium. There a number of commercial growers who use soil, and it is relatively cheap, easy to find, and easy to use. The soil itself holds lots of nutrients, and generally doesn’t require much micromanagement.

    If you’re growing outdoors and in the ground, make sure that your soil isn’t too sandy, too rocky, or too filled with clay to grow. Ideally you want your soil to be “loamy,” which is ideal for outdoor growth.

    Soil types as defined by the USDA.

    If you’re growing in a pot (pot in a pot), you’ll want to pick yourself up some potting mix from the nearest Home Depot or gardening store. It’s relatively cheap, just make sure you buy enough to fill all the pots you’re going to grow in. Potting mix is specially formulated to be loamy, but also hold water very well. We don’t recommend using dirt from your backyard in a pot, as it will not hold water very well. If you're looking for brands with an emphasis on cannabis nutrients, considering looking at these brands:

    1. Vermicrop Organics
    2. FoxFarm
    3. Roots Organics

    As for watering, it really just depends on how automatic you want it to be. There are a large variety of automatic watering solutions available, but for the sake of simplicity, a good old watering can doesn’t hurt.

    Can't go wrong.

    In more advanced courses, we’ll cover other mediums such as rockwool, coconut coir, sand, beads, etc. and automation tools such as drip irrigation and fertigation.


    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


    How to Grow Cannabis 111 – Legal Planning

    Do you want to be part of our private, professional community?
    Join Now

    So, you want to start growing some weed for personal or medical use. But you’ve never grown anything before. Should you get started? Let’s find out!

    The following is an article produced by Growers Network. This article is for educational purposes only. We do not claim any responsibility for any legal or financial repercussions of your decisions. Always consult with a lawyer or attorney before making a decision that could have a legal consequence!


    Keeping it Legal


    If you’ve never grown weed before, you might confused by the amount of information and ideas floating around the internet. People are talking about things like hydro, media, lights, nutes, pH, etc., etc. It’s a lot to take in, and Growers Network is here to help you sort it all out with our new How to Grow Cannabis series. We’ll join you on your quest to advance in your growing knowledge and skill, and hopefully turn you into a professional (should you so desire, of course).

    Now you may be thinking to yourself… “How hard could it be?” It is just a plant after all. Some soil, some water, and bam, you’ve got yourself a growing plant. You’re not wrong. You could grow like that, and you may even get some decent marijuana out of it. But if you really want to make a mountain out of a molehill, we need to add a little science to our grow.

    And it all starts with a little planning.


    Do you want to learn how to grow cannabis? Check out Growers Network University!


    Planning your Grow - Legal Questions


    The first thing you need to consider when you want to grow your own cannabis is… are you allowed to in the first place? While everybody wants to feel a little bit like a rebel, Growers Network doesn’t want anybody getting behind bars, so you should check to see if you’re allowed to grow in the first place. The following is written primarily with the United States in mind, but similar steps also apply if you live in a different country.

    There are several places on the internet you can find information regarding what your state’s (or country's) perspective on marijuana is, but you also need to check if your city and county (or region/territory) will allow you to grow personally. Many municipalities, for example, won’t allow you to grow if you happen to live within a certain distance of a dispensary. If you can’t find the information, then you need to speak directly with a city or county clerk and find out. We also highly recommend you speak with attorney or lawyer to get approval in an official way.

    Editor’s Note: If you’re looking for a relatively simple way to determine if you are allowed to grow, consider checking out PotGuide.com. They have information relevant to states where cannabis is legal.

    For example, I (the author) live in Tucson, Arizona. Arizona allows medical cannabis only. According to Arizona state law, if I have a medical card granted to me by a doctor, I can grow up to 12 plants if I live more than 25 miles away from a nearby dispensary (Source). If live closer than 25 miles from a dispensary, then that’s where I’ll need to go to get my weed. I know that Tucson has dispensaries covering most of the metropolitan area, so I can’t legally grow here at the time of writing (August 2018).


    Too Long; Didn’t Read

    1. Check if your state (or country) law allows you to grow and what conditions must be met. It is relatively easy to find this information online via Google.
    2. Check if your county or city have any prohibitions on cannabis cultivation.
      1. If this information is hard to find, call your county and city clerks.
      2. Alternatively, speak with a lawyer or attorney.
    3. If you're unsure about anything, speak with a lawyer first.

    Enjoyed the article? Want to continue the conversation?
    Join Now

    Do you want to receive the next Grower's Spotlight as soon as it's available? Sign up below!


    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.