Breeding the Best: Cannabis Genetics Over Time

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Zach W takes us through a brief overview of how humans have manipulated cannabis over time for a variety of different uses.

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

It’s hard not to wonder how humans took Cannabis from a handful of different cultivars when we first started farming to almost 3,000 unique strains today. Many modern strains started when growers selectively bred for plants with unique traits and cannabinoid levels. But how did we get here?

Let’s start with the history. Many cannabis users are familiar with the three “types” cannabis: Sativa, Indica, and Hybrid. These “types” describe 2 potential subspecies of the Cannabis species or genus, and the “hybrid” is a cross between them. A fourth “type” is known as Ruderalis, commonly recognized for its autoflowering traits.


Now the big question is how we get from point A to point B. Let’s take a look at a few practical examples to find out:

Jack Herer is a sativa-dominant, hybrid strain. Jack Herer was produced by crossing Northern Lights, Haze, and Shiva Skunk (or a similar skunk phenotype). This brought out the best traits in those three strains, creating a super strain, so to speak.

Another example is the Blueberry strain. It’s known for its blueberry taste, and it’s an indica. If you cross it with Haze, you get Blue Dream, or substitute haze for Girl Scout Cookies, and you get Blue Cookies, a highly resinous strain not intended for the light consumers. Both Blueberry and Haze are known for being basic strains that are generally used to cross with other strains.

By selectively and carefully crossbreeding different strains, one can bring forth the best characteristics of any given set of strains.


And science is evolving. As humans have bred these different types, we noticed that different varieties have different uses and effects. Recent research has shown that THC and CBD are not the only two components of a marijuana plant. There are over 250 unique cannabinoids in the plant such as THC-A, THC-V, CBN, and more. Many of these cannabinoids don’t yet have a known purpose, but some have shown efficacy for medical purposes such as cell regrowth.

We should also discuss the value of terpenes in Cannabis as well. Terpenes are compounds that are the fragrant oils in many plants, not just Cannabis. Medical research suggests that terpenes have an “entourage effect” on the cannabis, providing additional medical benefits such as anxiety reduction, depression inhibition, inflammation reduction, and more.

Related Article: And, as time goes on, we can even use genetic research to determine best breeding practices, using Marker-Assisted Selection.


So why do breeders mix strains together to create these super strains? The answer could be as simple as sheer boredom to as complicated as wanting a medically potent strain to help others. All answers are correct.

In a market that creates new strains every week, it behooves breeders to keep experimenting to stay in the market. The cannabis strain list will continue to grow, as even dispensaries are looking to create their own in house “Custom” strains. What strains do you love? Let us know in the comments.


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About the Author

I am a writer, cannabis connoisseur, and up and coming dispensary owner. I find peace listening to music, writing and enjoying nature. My biggest goal is to help spread the word of cannabis benefits and to help change the world.


An Introduction to Closed-Loop Aquaponic Systems Part 3 – Equipment and Considerations

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In our third and final installment of our series on growing in a closed-loop aquaponic system, we go over the pieces of equipment necessary to put it all together, and a few considerations to keep in mind.

Click here to see Part One.
Click here to see Part Two.

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

Water Management in Soilless Closed-Loop Aquaponic Systems

In a Closed-Loop Aquaponic System, the only time you should be adding water is when it's necessary to replace water losses from evaporation or plant uptake. Since water is recirculating between the plants and the fish, the overall water requirement should be 5-10% of a traditional soil-based garden where daily water requirements can be 3-6 gallons of water per plant per day.

When it comes to waste water runoff in a Closed Loop Aquaponic System, there is little to no water runoff to begin with. However should any water ever happen to escape the closed loop system (say, from a leak), the important thing to remember is that when using safe aquaponics practices, you can never apply any fungicides, pesticides, aerocides, or nutrients that would harm the fish or those who would consume the plant-based products. This means that should any water accidentally escape the system, it should generally be safe for the environment.

When the authorities show up at your aquaponic cannabis farm, you’ll not only get to show them your happy, healthy fish but also your amazing, pesticide-free, organically-grown plants that derive the majority of their nutrients from fish waste. For those tasked with enforcing environmental laws, the fish really are a ‘canary in a coal mine'.

I’m just going to take a nap…


How will the Cost of Electricity and its Availability Impact the Commercial Cannabis Cultivator?

Cannabis is an energy-intensive crop when grown indoors. According to a 2012 study conducted when medical cannabis was legal in California, but recreational sales were still prohibited, indoor cannabis cultivation was responsible for about 3 percent of California’s total electricity consumption, which is equivalent to the electricity consumption of 1 million California homes. Since California voted in Proposition 64 to legalize adult-use cannabis, an increase in the number of grows may lead to a significant increase in electricity consumption in California overall. Other states have seen similar increases in electricity demand after legalizing recreational cannabis. For example, half of the load growth in Colorado is now attributable to new cannabis cultivation.

It is only within the last several years, in states where cannabis cultivation has been legal, that government agencies and utilities have had enough data to determine what regulations need to be enacted to ensure that there is enough total power being generated to handle the expected load growth consistent with the expansion of indoor cannabis farming.

In an effort meet forecasted utility production levels, as well as clean energy goals, there will be an increase in programs that incentivize higher efficiency equipment, Automated Demand Response, off-peak consumption, and renewable, on-site energy generation. For this reason, growers may wish to utilize Artificial Intelligence to help optimize crop production with minimal electrical costs. These CIM programs will also interface with the utilities to see “real time” utility rates, projected times to tier level increases based on current farm demand levels, grid loads and alarm conditions.

We use the Impact Series LED Grow Lights for our grows, because they are so energy efficient. Many power companies offer rebates and special discounts for using energy-efficient grow lights, so we highly recommend you consider an LED grow light.


We’re Taking our Garden on the Road! We Grow in Tractor Trailers!

This might not be for everyone, but it works for us because we like to keep the plants above the fish tanks whenever possible. This way we’re only pumping water in one direction and gravity takes over afterward. The trailer we grow in also protects the fish from the elements and predators.

Inconspicuous!

In our demonstration garden, we took a 40' tractor trailer and slightly elevated one end of the trailer to allow the entire interior to be turned into a bed flood and drain table which the plants sit inside. As the water moves back and forth between the fish tank and the plants, water seeps into the holes drilled into the bottom of the buckets.

The action of flooding and draining the table with fish water allows the rising water to act like a diaphragm and pushes the trapped air at the bottom of the bucket up into the root zone for increased root development. Bigger Roots Mean Bigger Fruits!

As to yields; first keep in mind that a tractor trailer is not an ideal environment. We’re using an uninsulated tractor trailer, there are increased opportunities for disease and pest infestations when the doors are open, and we are not using supplemental CO2. Nonetheless, even with these less-than-ideal conditions, each plant still yields between 2-3 ounces each. When factored at low end, this yields 40 oz (1120 grams or 2.5 lbs) under a single 740-Watt light.


In Summary

Closed-loop aquaponics is a fundamentally simple idea. Take some fish, throw them in a bucket, use the waste to fertilize plants, and then feed the fish the excess plant matter. In practice, however, it’s a bit more complicated. You have to design your entire system and workflow around the philosophy of “do no harm”, making sure to never do anything that would negatively impact neither the plants nor the fish.

But it’s worth the effort. Closed loop systems are extremely water-efficient when compared to conventional agriculture, and extremely energy efficient. They also produce very little waste. Closed-loop aquaponics systems adhere very closely to most consumer safety regulations, as the fish in the system are more sensitive to environmental dangers than humans are. Growers can see the results of their decisions very quickly.

So let us know your thoughts in the comments or survey below. We look forward to seeing more aquaponics systems in the future!

Editor's Note: Let us know if you'd like to see a schematic or precise setup of an aquaponics grow, and we'll see if we can find one!


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Want to get in touch with 151 Farmers or Darryl? They can be reached via the following methods:

  1. Website: http://151farmers.org/
  2. Email: info@151Farmers.org

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What Are Colloidal Solutions and How Do They Help to Optimize Plant Growth?

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Glenn Mantel of Inergi Agroscience describes an agrochemical solution that may improve the yield, quality, and natural defense system of crops, along with reduced grow cycle length, and need for additional agrochemicals. Read for more details!

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

In simplest terms, a colloid is defined as a solution containing nano-sized particles that remain evenly distributed throughout the solution, and do not settle to the bottom or dissolve. (A “nanometer” is a billionth of a meter.) Examples of naturally-occurring colloids are milk, blood, and even dust in the air.

Colloids, when added to agrochemical solutions (such as water-based fertilizers, herbicides, insecticides, and pesticides), will surround and break up the compounds to form Micelles, whose extremely small size and very high surface-area-to-volume ratio, enable them to easily penetrate and deliver these agrochemicals much more efficiently to the plant’s cells.

Micelles are formed due to the presence of lipids (fats) in the solution, and due to a unique dual-electrical charge, micelles can be soluble in water. Think of the micelle as a tennis ball, with the agrochemicals held in place on the inside. Micelles are unique in that they have both negatively and positively charged ends. The negative end (which is hydrophilic, or attracted to the water) faces outwards, towards the water solution and the positive end (which is hydrophobic, or repelled by water) faces inwards, thereby suspending the agrochemicals inside.2, 3

Because the outside of the Micelle is attracted to water and repelled by other Micelles, the Micelle actively seeks out water molecules and becomes “hyper-mobile”, enabling the agrochemical molecules on the inside, which normally don’t like water, to be dissolved in water.

If you think about your standard agrochemicals, they often contain surfactants. A surfactant4 is a “surface acting agent,” which reduces the surface tension of water, and is a type of adjuvant5 that helps to disperse the agrochemicals. Surfactants are used in a variety of applications and assist with: cleaning, wetting, dispersing, emulsifying, foaming and anti-foaming.


When highly diluted with water, colloids can significantly reduce surface tension and work as a dispersing agent that carries the micelle’s active ingredients more effectively than common surfactants.

Most commercial adjuvants must be able to penetrate beyond the waxy cuticle surface of leaves in order to be effective. The challenge for most agroscience companies has been getting their adjuvants to penetrate immediately and directly to the xylem and phloem, which are the “veins and arteries” of a plant. By reaching the plant’s xylem and phloem, chemicals can be distributed throughout the plant more effectively and evenly, which experts agree is the optimum delivery method.

Because micelles are only nanometers in size, they can take agrochemicals that would rarely reach the plant’s vascular system by themselves and directly transport them to the xylem and phloem Therefore, there are some serious benefits for cannabis growers in using a colloidal-based crop enhancement solution:

  1. Better nutrient and chemical transport and delivery for healthier, hardier plants
  2. Reduces the total amount of necessary chemical inputs
  3. Provides crop protection management to optimize plant growth, regardless of biotic or abiotic stress
  4. Raises Brix (sugar content) levels, resulting in bigger buds with more resin
  5. Induces rooting and foliage, resulting in earlier harvest and longer grow cycles


References


  1. Colloids - Physical and Theoretical Chemistry Textbook: https://tinyurl.com/y7s8qwsz
  2. Micelles - Encyclopaedia Brittanica: https://www.britannica.com/science/micelle
  3. Micelles - Wikibooks: https://en.wikibooks.org/wiki/Structural_Biochemistry/Lipids/Micelles
  4. Surfactants – https://en.wikipedia.org/wiki/Surfactant
  5. Adjuvants - https://en.wikipedia.org/wiki/Agricultural_spray_adjuvant

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Want to get in touch with Inergi Agrosciences? They can be reached via the following methods:

  1. Website: http://www.inergigroup.com/
  2. Email: info@inergicorp.com

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About the Author

Glenn Mantel is the Director, Americas for Inergi AgroScience, the leading global manufacturer of organic colloidal concentrate formulations. He is a certified sustainable organic farmer who owned and operated a tropical hardwoods business based in Costa Rica, with clients around the world. He is now focusing his knowledge and experience in the cannabis and produce sectors.


Is Cannabis a Weed?

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Cassidy Karpovage of Dab Connection asks the question that many of us were curious about… why is it called weed?

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


Disclaimer

This article was originally published on Dab Connection. If you would like to read the original article, click here.

Pot. Grass. Reefer. Devil’s Lettuce. Mary Jane.

These are just a few nicknames that cannabis has garnered over the years. Yet, none have piqued people’s vernacular quite like the term weed. We have heard it called weed in movies, television, and music – and most of us know what it refers to. If not, ask your parents (and get off our site!). But those who don’t partake (or partoke) are usually quick to wonder: Why call it weed? Is marijuana a weed?

It’s easy to associate the word weed with the annoying plants that infest people’s lawns. We’re talking dandelions, moss, thistles, crabgrass, and meadow grasses – anything that we dread having to yank out of our beautiful lawns come springtime.

Even potheads enlightened individuals will find themselves pondering this question. Take a drag off your favorite vape pen and you too may start to wonder if marijuana is called weed because it may actually be… a weed.

Still, no matter what your personal stance on cannabis is, it’s not a silly question. Is marijuana a weed?


What Is a Weed?

By definition, a weed is an undesirable wild plant that grows where it’s not wanted and has little to no botanical significance (to whomever owns the land). They’re not considered beautiful or useful. Weeds grow in dense patterns and tend to interfere with other plants that may be considered desirable. This is why many landowners regard them as a nuisance.

With that said, there is no scientific or biological definition of a weed. The term “weed” is, more or less, a subjective adjective that can describe any plant – no matter how beautiful or ugly it is. In simplest terms, how the word applies simply depends on who you’re talking to.

But we all know that weeds suck. So, if you’re someone who likes cannabis, why would you ever want to refer to it as weed?


Back to the Question: Is Marijuana a Weed?

The answer to the question depends on who you’re talking to. Marijuana is a colloquial name for the Cannabis plant. It is a plant, and it’s specifically a genus of the flowering plant family, Cannabaceae. So, biologically, cannabis is actually a flower.

If you were to talk to someone who sees no purpose in it (such as the DEA), then would probably consider marijuana a weed. After all, people can apply the meaning of “weed” to any plant they don’t see as beneficial or beautiful. And the DEA has spent hundreds of thousands of dollars to remove “ditch weed” or “feral weed.”

Yet, the biggest reason why people ask themselves “Is marijuana a weed?” is not because they actually think that it lacks in purpose or is ugly. Most people are really pondering about the slang connotation behind the term.


Why Is Cannabis Called Weed?

In his article ‘How Weed Became the Hippest Slang Term’, Ben Yagoda explores the evolution of the term weed. According to Yagoda, weed has origins dating back to the 1900’s when the plant was still very foreign to North Americans. It was a plant that Mexican immigrants brought over the southern border in the late 19th and early 20th centuries – along with the word “marihuana”.

Eventually it made its way to cities in the South and Northeast by the 1930s, but it was rarely seen outside the underground world of jazz clubs. It was something that people on the fringes of society used. During this period, several nicknames for the plant arose, and weed was one of them.

Cannabis looks like a weed when left untended.

Still, many Americans had plenty of misconceptions about marijuana. To them, marijuana was a foreign herb that was too outlandish and dangerous for society, brought in by foreigners. Not surprisingly, the movement to criminalize marijuana was well on its way by the 1930’s.

Editor’s Note: Want to read about the history of cannabis prohibition in the United States? Check out our article on the subject here.

Few people referred to cannabis as weed throughout the next couple of decades and it was known as grass thanks to hippie culture and dope by the anti-marijuana movement by the 1960s


The Evolution of “Weed”

Editor’s Note: We’re not talking about the evolution of the plant itself here. We already have an article for that.

It wasn’t until the 1990’s that term “weed” entered into popular vernacular. In his article, Yagoda explained that weed likely didn’t grow in popularity until a younger generation came into adulthood. Generation X likely wanted to separate itself from its parents in the baby boomer generation.

So, like kids of any generation do, Generation X came up with a different slang from their parents. “Grass” wasn’t the best description for cannabis’ sticky, colorful, and robust appearance. Marijuana is too official (and has a racist past), while cannabis sounded too scientific.

Editor’s Note: At Growers Network, we prefer to use the word cannabis to refer to our favorite plant, because it isn’t shrouded in racist rhetoric and is technically accurate.

Weed had survived during a few decades as a slang word in minority communities, so by the 1990’s, Generation X’ers incorporated their slang into pop culture. Weed was one of those slang words that became popular in the 90’s, especially in hip hop and rap music, as well as in television and stoner comedy films.


Call Cannabis Whatever You Like

“Weed” continues to live on to this day, even amongst the Millennial generation. Though its usage as a word has dwindled since the 2000’s, weed has forever engrained itself into pop culture and history.

Cannabis continues to garner a plethora of nicknames for itself, and it will probably continue to do so. Even though younger generations will continue to ask “Is marijuana a weed?”, one thing is certain: Despite how we refer to marijuana, its presence exists across all regions and cultures. And those who appreciate it don’t ever see it as an actual weed, no matter what they call it.


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  1. Website: https://dabconnection.com/
  2. Email: community@dabconnection.com

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About the Author

Cassidy Karpovage is a content writer from Rochester, NY. She enjoys writing copy and web/blog content by day, and writing about music, art, and current events by night. Contact: casskarpovage@gmail.com


How to get a Job in the Cannabis Industry

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In this contributor article, Vangst offers advice on how to gain employment in the Cannabis industry

vangst

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

Have you been wondering how to get job in the (awesome) cannabis industry? Our VP of Sales, Kyle Arfsten, breaks it down for you with tons of great tips and information here! Grab a pen and paper and check out the video presentation below:


Don’t forget to sign up on our Vangsters job board to find your dream job today!


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  1. Website: vangst.com
  2. Email: info@vangsttalent.com

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About the Author

Since launching in 2015, Vangst has connected over 5,500 candidates with jobs in the rapidly emerging cannabis industry. Through direct hire, employees on demand, career fairs, and their job board, the Vangst team continues to pioneer recruiting solutions tailored specifically to the cannabis industry.


Humidity in Cannabis Production, Pt. 2

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DryGair’s writing team explains how dehumidification systems save you money on equipment and maintenance, and also protect you from pestilence.

The DryGair Writing Team
Hadar Fuchs-Rubal | Yanor Yazma | Rom Meir

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.

Cannabis' medical use, regulations, and high wholesale price have catapulted the industry to the forefront of agriculture and agritech. If there's one thing that canna-cultivation is teaching the farming world, it's that every parameter in a grow operation can be completely controlled.

This brings us to a fairly new technology rising in the agritech world – dehumidification.


Humidity is a Key Factor

Relative humidity is like air temperature, plants have a preferred range in which they thrive and ranges which inhibit growth.

But crops aren't the only living organism in a grow-op. There are pests, bacteria, and fungi lurking, waiting to stake their claim. In the case of cannabis, the most notorious is Botrytis, commonly known as "bud rot", a fungus dreaded by growers. It also happens to love humidity. In fact, it absolutely needs high levels of relative humidity or it won't develop at all.

Humidity related ailments are especially critical when it comes to cannabis, particularly because of its end use as a medicine. As such, it requires high levels of scrutiny to maintain quality and uniformity. But it also faces challenges due to its physiological nature. Cannabis buds are extremely dense, running the risk of creating microclimates within themselves. Combine this density with the fact that the plant is constantly transpiring through its leaves, even the sugar leaves on the bud, and we’ve created a humidity monster.


Dehumidification Does it All


Diseases & Crop Loss vs. Quality & Quantity

Controlling humidity levels in a grow operation is critical to fend off bud rot, as well as other common diseases such as powdery and downy mildew. But humidity isn't all about diseases either -- it's also about giving the plant what it needs at the right time so that we can get more out of it. Good humidity control not only increase a single plant's growth rate, but also affects the crop placement density, allowing for more plants in a given area.

It all comes down to a simple concept known for millennia - give the plant what it needs and you can get more out of it.


Pesticides & Fungicides

Reducing crop loss through dehumidification is one side of a two-sided coin. The other side is pesticide and fungicide usage. These are a big deal in cannabis because, as we mentioned, it is scrutinized for its medicinal value. Many pesticides are expensive, and they sound really unappealing to consumers. Additionally, many of these pesticides are not rated for use on cannabis, and may turn into even worse chemicals when burned for inhalation.

A simple way to reduce the use of these chemicals is by keeping harmful disease levels low in the first place via smart dehumidification protocols. We've discussed this elaborately in a previous article titled "Using Climate Control to Prevent Disease". If you're interested in IPM (Integrated Pest Management), which you probably should be, this is for you.

In short, diseases are caused by organisms, all of which have their favorite environmental conditions. When they are deprived of those conditions, they simply don't actualize into full-blown diseases.


Energy Efficiency & Savings

This is a big deal. In a traditional greenhouse setting, humidity is dealt with by ventilation. It sounds simple and inexpensive, but it's actually the opposite. Ventilation takes the controlled greenhouse air, adjusted to be just right for the crop, and literally throws it out the window. Needless to say, this wastes precious energy and money. In a modern cannabis grow space, this technique has been swapped out for a different, but more effective method based on the same approach.

HVAC systems are used to control temperatures, and many growers also use them to regulate humidity, because that is a side effect of their function. But most HVAC units are not designed for the task of dehumidification and they're inefficient at it, to say the least. Running an oversized and overpowered HVAC system to control humidity ends up wasting a lot of energy and, in the long run, unnecessarily wastes money on maintenance in addition to the relatively high initial investment. A dedicated dehumidifier frees up your HVAC system to do what it does best.


Water Consumption

Water is a major component in any agriculture. It is constantly flowing through the environment -- including the plants, the soil, and the air. 98% of the water the plant uses ends up back in the air as humidity. Wasting water is exactly that - a waste. Refrigeration-based dehumidifiers, such as those produced by DryGair, can reclaim that water and put it back to work. Needless to say, this is a money saver. With the state of water these days, especially in places like the popular valleys of California, it may, in the near future, become a necessity to be as efficient as possible with this valuable resource.

Related Article: Water regulations in states such as California will likely impact grows. A good dehumidification system combined with a purification system will reduce water usage and waste while also keeping your grow healthy. Check out this article on the subject by Hydrologic.


Next Level Dehumidification

We've established that dehumidification alone is worth pursuing. But introducing a new piece of equipment to an operation presents additional opportunities, and here at DryGair, we recognize that.

A key factor in cannabis production is air flow: a constant breeze diffuses the humidity surrounding the plants and prevents the formation of microclimates. This function can actually be integrated into a dehumidification system. We designed our systems to be placed in the center of the grow space, amongst the foliage, in order to create air circulation that evens out with the airflow while it intakes humid air and expels dry air. It’s a twofer.

Uniformity is the holy grail when it comes to air control. Growers work very hard to keep conditions optimal, but one small area, unreached by a fan or poorly insulated, could muck things up really quickly. That’s all it takes for bud rot to take hold in one plant. The spores from that single plant can then get blown around throughout the operation, spreading the infection. It's the equivalent of how a single child with the flu can get the entire school sick. All that hard work is undone in an instant.


All About Economics

Factoring in all these elements: saving money on energy, water, and pesticides on one hand and increasing efficiency, output, and quality on the other, and the end result is a positive ROI (return on investment) in less than a few cycles. Ask any financial advisor and they'll tell you that an ROI of less than a few years is almost always a no brainer.


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Resources:

    Want to get in touch with DryGair? They can be reached via the following methods:

    1. Website: https://www.drygair.com
    2. Phone: +972-9-7730980
    3. Email: info@drygair.com

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About the Authors

DryGair’s writers include a team of experienced engineers, agronomists, and economists. They specialize in climate control in closed growing facilities and practical solutions for effective climate management.


Canna-business: Five Foolproof Ways To Use Experiential Marketing at Trade Shows

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Rebecca Schlosser of All Aces Promotional Staffing takes us through some clever ideas for making the most of a tradeshow. Don’t just be there -- be there with a plan!

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


Foolproof Experiential Marketing


The best way to market cannabis or cannabis-related products is through a live experience or demonstration, something that becomes evident within minutes of hitting the floors of Cannacon and other trade shows. How could you not respond to a friendly person offering to rub CBD butter into your palm or luring you into a spectacular installation of the latest LED growth technology?


How I feel when I see the latest tech.


Cannabis has been on track to become a 30+ billion-dollar industry for the last several years, and experiential marketing is also hot, having surpassed traditional means of advertising. Experiential marketing, also called event or engagement marketing, works best on today’s younger buyers, who value personal experiences over belongings. This theory applies to all industries, but it is amplified in the cannabis world, where most people still don’t have quick and easy access to resources. Let’s be honest - how many cannabis products, services and growing-tech solutions were unbeknownst to you before attending your first trade show?

Cannabis is the catalyst for an entire new genre of events; from medicated dinners to CBD & yoga, social events that fuse cannabis with other activities have become extremely popular in cities where it’s legal for adult use. Conferences and trade shows are a macro-celebration, and there’s never been more fertile ground for financial success through experiential marketing.

That’s a big hint that you need to get in on the action! Just like any business investment, cannabis industry events can be a financial loss or a pivotal moment in your success, depending on your marketing strategy. We at All Aces Promotional Staffing have put a list of promotional ideas together to get your creative juices flowing, but first, here are two points to consider about your marketing strategy:

  1. Logistics: A good event staffing agency will not just provide you with incredible talent, but also help you sort out the event logistics, whether that means arranging your equipment rentals, finding travel accommodations, or securing permits for outside promotions. Sometimes that’s all we’re hired to do, and that’s totally fine! This is a great option if you’re covered on booth duties, but could use some help with behind-the-scenes coordination.
  2. See this as a long-term investment: Let’s address the money concern. Event marketing will definitely increase costs, but it’s a critical part of your marketing that will drive consumer engagement, thereby leading to sales and word of mouth. Can you afford to cut out the one expense that has an almost guaranteed return on investment?



So without further ado, here those foolproof ideas to get your creative juices going:

  1. Food/Beverage demos: There's no experience like one you can eat or drink. But how can you hand out cannabis edibles without breaking laws, event rules, and getting that one person who keeps returning stoned out of their gourd? Legal CBD products are a no-brainer, but you can also market THC products by handing out “virgin” snacks with recipes for how people can make a medicated version with your strain of cannabis. If you hand them something that tastes good, they’ll be enticed to learn more about your brand.
  2. Street teams: Promotional opportunities aren’t limited to trade shows and expos. It’s legal to hand out flyers for a legal event, or samples of a legal product, but just like any type of guerilla marketing, there might be some restrictions involved and logistical research needed. Check with the municipality about what you can and cannot do.
  3. Lead Generation: Thanks to all forms of modern marketing, people know their email address is worth something… and they don’t like disclosing that info to strangers. Instead of having a clipboard at your booth that people may or may not sign, your staff members can engage with people in the crowd and exchange business cards in order to be given a raffle ticket or the chance to win a contest.
  4. Phone Charging Station: Giving people something they need is the easiest way to win them over – and phone charging stations will keep them standing around at your booth for a while, with all of your swag, samples, info and even a neon display of where phone outlets are. You might be competing with another company that’s doing this but that’s ok, there are certainly enough dying cell phones to go around. It also signals to people walking around that your company is popular.
  5. Assembling Vape Equipment, 101: Some of the newer vape trinkets can make people feel lost in the world of canna-science. I once observed a CBD shop owner struggling to demonstrate how to use a Yocan Stealth device (so many little parts, and I thought rolling joints was complicated). Offer demos at your booth, or even have a contest to see who can assemble the device the fastest. The winner gets a free product or accessory -- of course after they join your mailing list.

Stay tuned for more!


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Resources:

Want to get in touch with All Aces Promotional Staffing? They can be reached via the following methods:

  1. Website: https://www.acespromo.com/
  2. Phone: 646-829-1602
  3. Email: rebecca@acespromo.com

Do you have any questions or comments?

Feel free to post below!


About the Author

When Rebecca isn’t staffing events or writing about it, she can be found shopping at local farmer markets or using essential oils and other natural products. She is a graduate of Rutgers University with a background in writing and sales, which she applies to her position as Client Relations Manager for All Aces Promotional Staffing. All Aces is an award-winning, full service event staffing agency and certified woman owned business which she paraphrases in three syllables; family.


MMAC – Los Angeles, California

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In this Growers Spotlight, we interviewed the Marketing Director and Master Grower for MMAC Los Angeles about a new premium cannabis brand (Triple 7) they’re developing and marketing. Read on to learn more about what’s going on.

Jonathan Anthony is the Marketing Director for MMAC Los Angeles, and we will denote his responses in green.

Michael Petercsak is the Head Grower for MMAC Los Angeles, and we will denote his responses in blue.

Michael Petercsak

The following is an interview with industry experts. Growers Network does not endorse nor evaluate the claims of our interviewees, nor do they influence our editorial process. We thank our interviewees for their time and effort so we can continue our exclusive Growers Spotlight service.


Abbreviated Article


Editor's Note: Growers Network appreciates its readers! If you are limited on time, we are now offering abbreviated versions of our articles. Click below to view.

If you like the abbreviated article, let us know in the survey at the bottom of the article! We're always interested in hearing your feedback.

If you want to read more, you can read the full article below.


Tell Us About Your Grow Operation



The Philosophy Behind the Grow



About Jonathan, Michael, and MMAC


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Want to get in touch with MMAC?

You can reach them via the following methods:

  1. Website: https://triplesevenla.com/
  2. Phone: 928.392.1932
  3. Email: info@triplesevenla.com

Do you have any questions or comments?

Feel free to post below!


About the Author

Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


Cannabis Puns: The Good, the Bad, and the Funny

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Cannabis is one of those things that invites a lot of jokes, even dating back to its early days, where the word “hashish” means “grass” in Arabic. Here we explore the world of weed-related puns and see what’s clever, what’s common, and what’s funny.

The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


Cannabis Puns


It seems like one cannot do anything related to cannabis without at least hearing one or two puns or innuendos about it. Here at Growers Network, things are no different. During our traverses throughout the internet, we have come across a surprising number of puns (which we kept a record of!) and wanted to rank them by their quality. Stay tuned to the end for suggestions on how to make your own cannabis puns.


Do you want to learn how to grow cannabis? Check out Growers Network University!


The Good

I call these the “good” puns because they’re clever and they don’t make you grown groan. The pun and/or the name is memorable, and you just can’t help but smile when you read these. So, without further ado, here’s some of the more clever ones I’ve seen:

  • Bud Naked
  • High Times
  • Buy the Ounce
  • Herb N' Sprawl
  • Pharm to Table
  • Stoned Age
  • Starbuds
  • Give and Toke
  • Eugreen, Oregon
  • Royal Highness
  • Infusiasm
  • Canndy
  • To Be Blunt
  • Sinsemedia
  • Meowy Jane

  • The Bad

    I describe these puns as bad, not because they’re not clever or not interesting in their own right, but because they either make you groan or don’t get any reaction at all due to how common or specific they are. Frequent flyers include derivations upon “Mary Jane” or marijuana.

  • Releaf
  • “The Healing Center” (THC)
  • You can’t spell healthcare without “THC”
  • Mary Jane
  • Mariajuana
  • Lazy Daze
  • High Stakes
  • High Noon
  • Zkittlez - Taste the Ztrainz bro
  • BHOgart
  • Terp. N. Tine.
  • Sons of Agronomy
  • Breaking the Grass Ceiling
  • Blunted Society
  • Headmaster
  • DUber
  • Agency for Higher
  • “Cult of Asian”

  • The Funny

    These puns go beyond the simple “aha! That’s clever!” straight into laughing. Whoever came up with these may or may not have had THC in their system when they came up with them, but they were good with words.

  • Jack Pot
  • Breaking Bud
  • Knights Hemplar
  • Best Buds
  • Fweedom
  • Hippocratic Growth
  • Citi Dank
  • Good Titrations
  • Dank Dynasty
  • Flower to the People
  • SupHerbs
  • The Legion of Bloom
  • The Reefinery
  • Budding Industry
  • Growth Industry
  • Profits Higher Than Ever
  • Deep Roots
  • Delving Into The Weeds
  • Joint Effort
  • High Heals
  • Danksgiving
  • Mary had a little gram, her Trich’s were white as snow
  • "Happy St. Fatty's Day -- I won't be wearing green, but I will be smoking it."

  • Making Your Own

    There’s a lot of potential jokes and puns to be made about cannabis. Most of these words fall into specific categories, so here’s a table of potential words you can use to make your own puns:

    Whole Plant Plant Parts Effects Nicknames Extracts Processes Chemicals End Products
    Sativa Buds Stoned Weed Hash Farming THC Joint
    Indica Flower High Mary Jane Dab Infusion Terpenes Blunt
    Cannabis Roots Healing Herb Titrations Extraction CBD Vape
    Hemp Stems   Reefer Wax Agronomy Cannabinoids Edible
      Leaves   Pot Shatter Growth   Gram
      Trichomes   Dank Resin/Rosin Flowering   Ounce


    In Conclusion

    I’m a writer, which must mean I have some kind of genetic predisposition towards finding puns humerus humorous. That said, this list is by no means complete, and is also completely subjective. What did you think I got wrong? Did I miscategorize anything? Are there any puns you’d like to see on the list? Let us know in the comments, or become our buds by joining Growers Network!
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    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.


    Latin America: Leading the Way on Cannabis Reform

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    Michelle Janikian of Rosin Tech explores what’s happening in Latin America and how cannabis laws are changing.

    The following is an article produced by a contributing author. Growers Network does not endorse nor evaluate the claims of our contributors, nor do they influence our editorial process. We thank our contributors for their time and effort so we can continue our exclusive Growers Spotlight service.


    Disclaimer

    This article was originally published on Rosin Tech. Click here to see the original article.


    Leading the Way


    You might be surprised to learn that Latin America has been passing some progressive cannabis reform recently. Many countries have decriminalized the personal use and possession of cannabis and other drugs as a means to treat drug abuse as a public health issue instead of a criminal one. That’s a significantly more progressive stance than the U.S. federal government has on cannabis.

    The U.S. and many Latin American countries, particularly Mexico and Colombia, have a long history of drug traffickers, cartel violence, and a military/paramilitary-fueled War on Drugs. But, in recent years, many Latin American nations have realized these Drug War tactics don’t work; it’s been decades, and they’ve gotten nowhere in the fight. This has led many to consider the decriminalization of certain drugs for personal use in Mexico, Colombia, Chile, Argentina, Peru, Paraguay, and most famously, Uruguay. Many activists believe that full legalization will hurt drug cartels even more than the War on Drugs could and will severely cut down cartel-fueled violence.

    In addition, all of these countries have passed medical cannabis laws to varying degrees. Some of the more liberal countries are gearing up to join the global cannabis market, like Colombia. Some of the more conservative governments only allow the importation of CBD oil, and only government-owned and pharmaceutical-owned facilities to grow cannabis, such as Mexico, Peru, and Paraguay. Despite opposition, the laws are progressing quickly with the help of activists and medical cannabis patients in those countries, especially those with young children who have intractable forms of epilepsy.

    Uruguay’s complete adult-use legalization has served as a great example for what’s possible in Latin America. So far in Uruguay, drug trafficking has fallen 18 percent.

    This is why Rosin Tech supports the efforts of cannabis communities throughout Latin America. As an industry leader in providing solventless products internationally, they’ve built strong relationships with Mexico, Colombia, and Uruguay.

    Let’s look at some Latin American countries leading the way on cannabis reform:


    Colombia
    1. Decrimalized personal use possession: 20 grams
    2. Number of plants allowed in private homes: 20 plants
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: No
    Mexico
    1. Decrimalized personal use possession: 5 grams
    2. Number of plants allowed in private homes: 0
    3. Medical Cannabis: Yes, but CBD-only with less than 1% THC
    4. Adult-Use Cannabis: No

    Editor’s Note: This article was originally published on March 30th, 2018. A lot may have changed in Mexico since this article was published.

    Chile
    1. Decrimalized personal use possession: 10 grams
    2. Number of plants allowed in private homes: 6 plants
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: No
    Peru
    1. Decrimalized personal use possession: 8 grams
    2. Number of plants allowed in private homes: 0
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: No
    Paraguay
    1. Decrimalized personal use possession: 10 grams
    2. Number of plants allowed in private homes: 0
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: No
    Argentina
    1. Decrimalized person use possession: 5 grams
    2. Number of plants allowed in private homes: 0
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: No
    Uruguay
    1. Decrimalized person use possession: 10 grams per week/40 grams per month for registered users
    2. Number of plants allowed in private homes: 6
    3. Medical Cannabis: Yes
    4. Adult-Use Cannabis: Yes


    These seven nations are setting the decriminalization example throughout Latin America and around the world. As their laws become more progressive, more advanced cultivation and extraction processes are also growing. With the help of products from companies like Rosin Tech, concentrates and solventless products are gaining in popularity as well. It’s just a matter of time before many of these nations fully legalize the plant.


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    Resources:

    Want to get in touch with Rosin Tech? They can be reached via the following methods:

    1. Website: http://www.rosintech.com/
    2. Email: media@shoproductsteam.com

    Do you have any questions or comments?

    Feel free to post below!


    About the Author

    Michelle Janikian is writer focused on drug policy, trends, and education, especially in the legal cannabis industry. In addition to writing for Rosin Tech, she is a regular contributor to Herb and Playboy. You can follow her on Twitter @m00shian.