In this Growers Spotlight, we interview Jeremy Jacobs, CEO of Eyeconic.tv and EYECHRONIC about their services that improve customer loyalty, hover time, and retention.
The following is an interview with industry experts. Growers Network does not endorse nor evaluate the claims of our interviewees, nor do they influence our editorial process. We thank our interviewees for their time and effort so we can continue our exclusive Growers Spotlight service.
As a disclaimer, this Growers Spotlight is focused on new sales technology in the cannabis space. We reached out to clients of the company for their opinions.
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Abbreviated Article
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The Technology
How do you track customer behavior and responses?
What have you learned from your data?
What software is provided with the hardware?
Are there any downsides to this technology?
Point-of-Sale Systems
If I were a business owner, why would I want a platform like EYECHRONIC?
- We’re offering the entire platform for free to any cannabis retailer. It comes with an HDTV, a computer, the statistical software package, and a few sensors.
- You can add your own advertisements and content to the screen.
- Customers will perceive a decrease in wait time if they’re in line or waiting.
- We explicitly work with cannabis products.
- Advertisements are targeted, increasing your overall ROI for marketing.
- Results are measurable. Our tracking system allows advertisers to run A/B tests.
Is the platform useful for businesses other than retailers?
What results have dispensaries seen from this technology?
Feedback from Rocky Mountain Blaze
Feedback from The Marijuana Company
Feedback from Standing Akimbo
- Entertains waiting customers.
- Clock/temp are nice features, although sometimes incorrect.
- Doesn't have ads relevant to the vendors we carry at our shop.
- Repetitive ads
About EYECHRONIC
Tell me EYECHRONIC’s story.
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If you want to read more, you can read the full article below.
The Technology
- How does it work?
- Isn’t it really creepy to track that sort of information?
Point-of-Sale Systems
- We’re offering the entire platform for free to any cannabis retailer who wants it. The system comes with a 48" HDTV, enterprise-grade media player, analytics software and hardware. This network typically costs $5,000 up front. In our case, the only cost is an internet connection and the physical space.
- 2.5% of the revenue generated from advertisements displayed on our network gets directed back to dispensaries as our way of saying thanks.
- You can add your own in-house advertisements and content to the screen!
- Customers will perceive a decrease in wait time if they’re in line or waiting. This improves overall service satisfaction.
- We have an optional add-on texting system available for marketing as well.
- Most large venues and networks won’t touch cannabis products for advertisement. We explicitly work with cannabis products.
- Advertisements are targeted to a specific audience (cannabis consumers), increasing your overall ROI for marketing. They’re also right at the point of purchase, where all the buying decisions happen.
- New, engaging content is provided regularly like any major television network.
- Results are measurable. Our tracking system allows advertisers to see how well their campaigns are running and perform A/B tests.
- Last month, we had over 5.8 million network minutes watched by customers, and over 725,000 unique impressions during that time.
Feedback from Rocky Mountain Blaze
RMB customers are experiencing a whole new world of information since our new EYECHRONIC TV was installed last month. We are excited to learn more about the system while optimizing its full potential in the coming months. Thank you EYECHRONIC for such a great opportunity to inform our customer base.
Feedback from The Marijuana Company
EYECHRONIC Network is a great tool to have in the store. We can educate our customers on in-house sales using our free ad slots. There's great education and entertainment content provided by EYECHRONIC, as well, and it even gets updated weekly. Our customers love to see what's new and will often just sit in the lobby and watch for a while. We still can't believe we got it for free!
Feedback from Standing Akimbo
Upsides:
- Entertains waiting customers.
- Clock/temp are nice features, although sometimes incorrect.
- Doesn't have ads relevant to the vendors we carry at our shop.
- Repetitive ads
About EyeChronic and Jeremy Jacobs
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Want to get in touch with EYECHRONIC?
You can reach them via the following methods:
- Website: http://www.eyechronic.net/
- Phone: 1-866-777-4467 ext. 420
- Email: jeremy.jacobs@eyechronic.tv
Do you have any questions or comments?
About the Author
Hunter Wilson is a community builder with Growers Network. He graduated from the University of Arizona in 2011 with a Masters in Teaching and in 2007 with a Bachelors in Biology.